Entries by Bill Kelly

NGS Informatics – Competing in a Converging Market

The 2017 Market for NGS Informatics: Probing the Commercial Landscape is designed to help companies navigate the crowded market for products and services that support Next Generation Sequencing (NGS) data analysis and storage. Scientists face many challenges when choosing a solution: it is often difficult to determine the significance of results, the storage space needed […]

Overcoming the Challenges Of NGS Informatics

The 2017 Market for NGS Informatics: Probing the Commercial Landscape is designed to help companies understand the challenges NGS users face each day. The scale of the data generated is not simply an obstacle for individual researchers trying to interpret it, but it presents significant informatics issues for reproducibility and even collaboration. NGS users are […]

Regulatory Changes in China Likely to Affect Demand for Analytical Instruments

According to China’s FDA (CFDA), the State Council issued two five-year plans on food and drug safety earlier this year that will impact analytical instrument manufacturers. In regards to food safety, violation laws and quality standards will be much stricter, with over 300 national standards for consumer foods, agricultural products and pesticides to be issued […]

The Enduring Power of Branding in the Antibody Market

The market for antibodies currently has a very large number of suppliers. Given the importance of trust in this particular market, it is not surprising that leading suppliers invest heavily in order to develop enduring brand loyalty. In our report, The 2017 Market for Research Antibodies: Keys to Success for Commercial Suppliers, one of the […]

The Changing Market for Research Antibodies

We’ve long known that scientific customers can exhibit remarkable brand loyalty. When we ask what made you choose this product over another, the answer is consistently “It’s what has worked for me in the past” or “It was recommended to me by a colleague.” Such was the case when we last explored the antibody market […]

The 2017 Market for Research Antibodies

The 2017 Market for Research Antibodies: Keys to Success for Commercial Suppliers is BioInformatics LLC’s newest report, a comprehensive analysis of this lucrative market. Designed specifically for suppliers of commercial, pre-made catalog antibodies, this primary research report identifies scientists’ expectations and preferences with regards to usage, brands, purchasing, product quality and budgets. For companies competing […]

Who’s top-of-mind in the plasticware market?

The term “brand equity” refers to the premium a company can charge for a product with a widely recognized name even when compared to an equivalent product manufactured under the same conditions. Below are the five ways we at BioInformatics LLC measure brand equity for our clients: Brand awareness – the degree to which a […]