Entries by Bill Kelly

New Product Development in the Life Sciences

Life science tools companies are under increasing pressure to reduce time-to-market and the cost of introducing new products. As product lifecycles continue to decrease, compressing development cycles and accelerating new product introductions are becoming critical. Companies that fail to consistently launch new products will lose ground to more innovative competitors who invest in new and improved […]

Clinical NGS Market Projected to Grow by 12% 0ver Next Five Years

Innovation in Clinical Diagnostics The latest report from SDi is Innovation in Clinical Diagnostic Instruments: PCR, NGS, Mass Spec and HPLC presents a thorough picture of the molecular diagnostics market – its current situation, trends, and recent market-oriented data about analytical solutions being used in this field. The report provides information on the primary technologies […]

Clinical Mass Spec Market To Grow by 7.6% Over Next Five Years

Mass Spec in Clinical Labs The latest report from SDi is Innovation in Clinical Diagnostic Instruments: PCR, NGS, Mass Spec and HPLC presents a thorough picture of the molecular diagnostics market – its current situation, trends, and recent market-oriented data about analytical solutions being used in this field. The report provides information on the primary […]

Clinical Diagnostics: Rise of Genomics Spurs Innovation in Instruments & Techniques

The global advance of health care increasingly depends on the study of genetics and the human genome. From determining the genetic composition of a tumor or revealing rare genetic disorders in a newborn, innovative technologies and techniques have given us the ability to diagnose and monitor a patient’s disease, assess their health risk, and determine […]

Life Science Marketing: Change & Constancy

Our report Emerging Trends in Marketing to Life Scientists was designed to help marketer’s understand scientists’ receptivity to each of the following techniques used widely in promoting consumer products: Executive branding “Smart instruments” that share data Video and livestreaming Influencer marketing Experiential marketing Sponsored content and native advertising Mobile marketing Website design and digital touchpoints […]

Emerging Trends in Life Science Marketing – Part 2

In our latest report, we took a look at a variety of marketing techniques increasingly common in consumer marketing but less frequently used in the life sciences. These techniques included: Executive branding “Smart instruments” that share data Video and livestreaming Influencer marketing Experiential marketing Sponsored content and native advertising Mobile marketing Website design and digital […]

The 2018 Global Security Market for Analytical Instrumentation

Although analytical instrumentation has long been utilized in forensic, safety, and security applications, it is fair to say that governments, military forces, first responders, transportation facilities, industrial facilities, and even the general public have increasingly turned to science and instrumentation as a way to identify and/or mitigate threats. In our latest report, The 2018 Global […]

Analytical Instruments for Security: ‘To Detect and to Protect’

One important trend in the analytical instrumentation industry is the continued migration of laboratory technologies into non-laboratory settings. As instruments become more robust, easier to use and smaller, they have escaped the lab into the field in many different applications from environmental testing to point-of-care diagnostics. One critical use for instruments in the field is […]