One of the fundamental tenets of marketing is to know one’s audience in order to fully understand their needs and communicate effectively. Through extensive, accurate survey data and thorough explanations of each channel, this report allows you to understand how your life scientist customers interact with a variety of media channels, and will allow you […]
October 2017 | Strategic Directions International and BioInformatics LLC | 119 Pages
BioInformatics has conducted an in-depth exploration of projected lab budgets and sources of funding by region, and the implications of these findings for the life science tools market in 2017. Click on the link to the left to download the brochure.
Report Highlights: The scope of this study spans the pre-purchase, product-usage and post-purchase experience with 26 life science supplier companies. We’ve asked 1,425 scientists to evaluate their supplier companies on customer touchpoints that occur during the time spent researching products, during the selection process and after the sale is made. The following companies are evaluated in this study: […]
Use this report to understand how scientific customers use digital content to find, decide, buy and use products for their laboratories. Includes analysis of trends since 2013 to help marketers allocate marketing resources across the breadth of digital marketing tools.
How the impending budget cuts are likely to affect demand in the life science laboratory supply market. Includes quantitative analysis and trending from 2012.
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BioInformatics and our SDi division combine to form the leading research and advisory firm serving the life science, diagnostic and analytical instrument industries. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.