More than 125 industry executives joined us at the Hilton Bayfront in San Diego on November 15 to hear which companies won the 2016 Life Science Industry Awards®. The Life Science Industry Awards recognize the life science suppliers that scientists consider best-in-class in 13 product, service and communications categories.
As the premier market research and advisory firm serving the life science industry, BioInformatics LLC is uniquely qualified to conduct the biennial awards. Almost two thousand carefully selected scientific customers from The Science Advisory Board – the world’s largest market research panel of scientific customers – participated in the voting. From the data collected, BioInformatics LLC’s market research analysts calculated an overall score for each nominated company based on the number of nominations received, as well as key measurements of customer satisfaction and loyalty.
The crowd enjoyed a delicious buffet and open bar for more than an hour before Theral Timpson of Mendelspod.com delivered a humorous and irreverent keynote address about the highs and lows of life science marketing.
Understanding the customer’s journey has been a key theme for us this year and we presented the awards in such a way as to reflect how scientists Find ->Decide->Buy-> and use products for their labs. Scientists appreciate and reward those companies that exceed their expectations at every customer touchpoint. The companies we honored last night have set the standard for the life science tools industry, and are instrumental in advancing life science research and drug discovery.”
The Winners of the prestigious 2016 Life Science Industry Awards® are:
“Company to Watch” in 2017
Most Useful Website
Best Technical Support
Cell Signaling Technology
Best Customer Service
Best New Product – Protein Research
“Greenest” Life Science Company
Best New Product – Genomics
Most Helpful Salesforce
Most Memorable Advertising
New England Biolabs
Best Overall Customer Experience
Thermo Fisher Scientific
Best Use of Digital Media
Best New Product – Cellular Research
Best New Product – General Lab Equipment
This year’s event was supported by the generous sponsorship of BroadOak Capital Partners, Chempetitive Group and Digital Science.
Thanks to everyone that came and stop by again in a few days to see some photos!