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Seminar: Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty
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Publication Date: August 2007
Option 1 -- 3-hour seminar: $4,500
Option 2 -- One-day event tailored to your company: $8,500
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Research by BioInformatics, LLC has uncovered the key to effective marketing in the life sciences. By profiling those scientists most likely to be receptive to your message, it is possible to engage them across all media in ways that enhance the power of your marketing. The results are highly engaged customers who adopt your solutions and promote them to their peers — in effect becoming a loyal extension of your sales force!
What you will learnUnlike seminars that offer only generic approaches developed for other industries, Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty addresses the real challenges of selling products and services to life scientists. Each element of the seminar draws upon insights from thousands of scientists surveyed by BioInformatics, LLC about how they learn about products, respond to marketing communications, develop brand loyalty and place orders.
Unique features- Based on recent market research by BioInformatics, LLC
- Available as a three-hour seminar or a one-day event tailored to your company’s product line
- Delivered conveniently at your location and on your schedule
- Available to an unlimited number of attendees for a flat fee
- Copies of all presentation materials and the BioInformatics Guide to Measuring Marketing Effectiveness
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