Published Reports

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Summary
Title
Publication Date
Page Count
Report Number
Instrumentation Service Contracts: Opportunities for Differentiation July 2008 136   08-008
Enabling Discovery: The 2008 Life Science Industry Awards™ June 2008 101   08-019
Today’s Microbiology Market: A Growing Opportunity for Life Science Suppliers May 2008 14    
Understanding Switching Dynamics: Maximizing Customer Retention in the Life Sciences March 2008 173   08-006
Life Science Product Catalogs: Techniques to Increase Sales March 2008 92   08-004
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now February 2008 135   08-003
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma February 2008 105   08-002
BioInformatics, LLC 2008 Life Sciences Marketing Resource Center January 2008 0    
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets January 2008 156   08-001
Life Science Market Reports: Winter 2008 Catalog January 2008 19    
Marketing to Life Scientists -- Exploring China & India December 2007 170   07-080
Scientists Using Social Media to Inform Lab Purchasing Decisions November 2007 0    
Brand Positioning in the North American Life Science Market October 2007 930   07-069
Brand Positioning: Cell Biology Kits & Reagents October 2007 159   07-169
Brand Positioning: Gene Expression Analysis Products October 2007 158   07-269
Brand Positioning: Instrumentation for Genomic Analysis October 2007 159   07-369
Brand Positioning: Instrumentation for Protein Analysis October 2007 149   07-469
Brand Positioning: Nucleic Acid Purification Products October 2007 152   07-569
Brand Positioning: Protein Separation Products October 2007 153   07-669
Seminar: Marketing to Life Scientists: Linking Receptivity, Engagement & Loyalty August 2007 0    
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support August 2007 129   07-056
eCommerce Strategies for the Life Science Market June 2007 180   07-011
Spring-Summer 2007 Catalog May 2007 16    
Enabling Discovery: The 2007 Life Science Industry Awards April 2007 87   06-094
Improving Sales Rep Performance: Life Scientists' Perspectives April 2007 189   07-015
China's Guidebook for Pharmaceutical Patent Protection (Access China) March 2007 160   07-AC1
China Pharmaceutical Guidebook Series, Volume 4 (Access China) February 2007 65   07-AC5
China Pharmaceutical Guidebook Series, Volume 1 (Access China) February 2007 40   07-AC2
China Pharmaceutical Guidebook Series, Volume 2 (Access China) February 2007 32   07-AC3
China Pharmaceutical Guidebook Series, Volume 3 (Access China) February 2007 30   07-AC4
eMarketing to Life Scientists: Amplifying Your Marketing Message February 2007 171   07-001
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry December 2006 115   06-063
Marketing to Life Scientists 2006: Capitalizing on Media Engagement November 2006 158   06-076
Market Opportunities in Biodefense Research: Trends & Forecasts October 2006 174   06-064
2007 Marketing Support Package September 2006 3   Package 2007
The Global Market for Synthetic Oligonucleotides September 2006 171   06-058
The Tools & Techniques of Drug Discovery, Volume 2 September 2006 12   Drug_Disc2
Customer Loyalty & Satisfaction 2006: Creating a Branded Customer Experience August 2006 174   06-038
Influencing Brand Preferences in the Flow Cytometry Market July 2006 169   06-030
Bio-Services China 2006 (published by General Biologic) June 2006 105   06-GB13
Results-On-Demand June 2006 4   OnDemand
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II June 2006 205   06-023
ValueCast: Talk directly to your life science customers May 2006 5   ValueCast Information
Maximizing Market Share Through Brand Differentiation May 2006 175   06-017
The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top April 2006 111   06-012
Enabling Discovery: The 2006 Life Science Industry Awards April 2006 63   05-072
Securing a Competitive Advantage in the Reverse Transcriptase Market March 2006 126   06-007
Ad Concept Testing with AdAssay February 2006 4   AdAssay Brochure
Ad Effectiveness Measurement February 2006 14   AdAssay Case Study
The Market for Restriction Enzymes: Cutting Out Your Competition February 2006 142   06-004
China Biotech 2006 (published by General Biologic) February 2006 166   06-GB12
Advertising to Life Scientists: Maximizing Ad Effectiveness January 2006 198   06-001
Marketing to Life Scientists: Navigating Channels Through Segmentation December 2005 238   05-080
The Taq Wars: Competitive Intelligence on How to Survive November 2005 124   05-075
Buyer List and Overview of China’s Life Science Supply Market November 2005 45   05-GB11
The Neuroscience Perspective: Opportunities for Market Entry & Expansion October 2005 138   05-070
Protein Microarrays: Technology Adoption & Utilization September 2005 143   05-063
The Market for DNA Microarrays: Core Lab & End-User Perspectives August 2005 167   05-053
Preclinical Services in China (published by General Biologic) August 2005 58   05-GB9
The Market for SNP Genotyping Products & Services July 2005 158   05-047
The RNA Purification Market: Evaluating Competitive Dynamics & Establishing Benchmarks June 2005 186   05-032
Life Science Product Catalogs: A Key Component of Multi-Channel Marketing May 2005 160   05-026
Mass Spectrometry: Opportunities in the Life Science Market April 2005 226   05-012
Scientific and Medical Journals on the Web March 2005 230   05-013
Bio-Distributors China (published by General Biologic) March 2005 98   05-GB8
Antibodies in China (published by General Biologic) February 2005 77   05-GB7
Information Technology in the Life Sciences: An Examination of Genomics Researchers February 2005 141   05-004
Improving Sales Rep Performance: A Global Analysis January 2005 219   05-001
Brand Perceptions of Life Science Instrumentation Suppliers December 2004 378   04-053
Bio-Services in China (published by General Biologic) December 2004 72   04-GB5
Reagent & Consumable Manufacturers in China (published by General Biologic) November 2004 46   04-GB3
Emerging Bio-Equipment Manufacturers in China (published by General Biologic) November 2004 79   04-GB4
The Market for RNA Interference Products: Challenges and Opportunities October 2004 165   04-067
Marketing to Life Scientists: A Psychographic Analysis September 2004 201   04-047
The Market for Antibodies: Keys to Success for Commercial Suppliers August 2004 151   04-049
Market Opportunities in Biodefense Research July 2004 172   04-046
Building Brand Equity in the Molecular Biology Market June 2004 366   04-036
Overview of Autoimmune Disease Research June 2004 162   04-013
The U.S. Market for Synthetic Oligonucleotides: Establishing Differentiation for Success April 2004 183   04-021
How Life Scientists Buy Products: Implications for Effective Channel Management March 2004 303   04-012
Evaluating Online Advertising Opportunities @ Life Science Portals February 2004 176   04-001
Service & Support for Life Science Products January 2004 160   03-071
Immunohistochemistry Market Benchmarking Survey October 2003 90   03-054
Protein Purification Systems: Market Opportunities for Research Product Suppliers October 2003 163   03-052A
The DNA Purification Market: Keys to Success for Commercial Kit Suppliers October 2003 152   03-052B
Clinical Proteomics: A First-Glance Market Report September 2003 96   03-038
Advertising to Life Scientists August 2003 152   03-027
The Market for Tissue Microarrays July 2003 134   03-026
The Market for Microbial Genotyping Products: Research and Testing Applications June 2003 183   03-019
Market Opportunities in Cytokine & Growth Factor Research May 2003 170   03-018
The Market for Real-Time PCR Reagents & Instrumentation April 2003 180   03-011
The Market for Toxicogenomics Products & Services April 2003 193   03-010
Segmenting the Life Science Market March 2003 22   02-058
Plant Biotechnology: Opportunities for Research Product Suppliers November 2002 114   02-045
Scientific & Medical Societies: Exceeding Member Expectations June 2002 127   02-021
The Tools & Techniques of Drug Discovery: A Benchmark Survey of Pharmaceutical Scientists May 2002 22   02-006
DNA Sequencing May 2002 121   02-006A
Bioinformatics May 2002 123   02-006B
DNA Microarrays May 2002 141   02-006C
Bioassays May 2002 130   02-006D
High-Throughput Screening (HTS) May 2002 123   02-006E
Nuclear Magnetic Resonance (NMR) May 2002 119   02-006F
Scientific & Medical Conferences: Evaluating Promotional Opportunities March 2002 136   02-002
Protein Science Benchmarking Study December 2001 105   01-014A
Protein Expression & Purification December 2001 133   01-014B
Protein Separation December 2001 102   01-014C
Protein Visualization December 2001 128   01-014D
Protein Identification & Characterization December 2001 95   01-014E
Protein Databases & Software December 2001 112   01-014F
Biomolecular Interactions (In Vivo Methods) December 2001 114   01-014G
Biomolecular Interactions (In Vitro Methods) December 2001 118   01-014H

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