Report #09-005 Publication Date: September 2009 Page Count: 220 Special promotional pricing available until: Monday, March 01, 2010 Print Copy: $2,400$1,440
Company-wide Electronic Copy (includes print copy): $3,200$1,920 plus Data Set: an additional $1,200$720
Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand or a product, but suppliers need to understand what components of a marketing video will inspire a scientist to do more than watch. New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos asks questions that enable the life science supplier to measure the results of a marketing video campaign. This report reveals how scientists learn about online videos and how frequently they watch. It assesses likelihood of forwarding videos, preferences for length and content, and correlates viewing with recommending/purchasing behavior. To provide specific understanding of what makes a video effective – and memorable, 16 life science videos, produced by 14 different life science companies, were rated in 13 areas by the respondents.
