Looking for America's Top Model? Look no further; we have been using sophisticated models for years to help life science suppliers develop strategies that work. And while you're ramping up for a (much more) prosperous 2010, you'll want to start by finding out what your customers plan to buy. We've asked them in our October report The Market Outlook for Research Products in FY2010; this is a roadmap for your marketing strategy that you won't want to leave home without. (Besides, all of the major suppliers will buy this report; don't scrimp on this small investment and fail to keep up with the Joneses.) Did you happen to stop by and see us at the 2009 World Stem Cell Summit in Baltimore, MD? We are discounting our 2009 stem cell products market research report 40% off for the month of October; take advantage of that now. With each order of this report, we will include a copy of our conference poster, Embryonic Versus Induced Pluripotent Stem Cells: Future Trends in Stem Cell Usage.



Enjoy,


Mary Follin
Marketing/Sales Manager
BioInformatics, LLC
703.778.3080 ext. 13
m.follin@gene2drug.com

Follow us on Twitter at http://twitter.com/BioInfoLLC for news on upcoming reports, product promotions, and key industry findings!

Upcoming Report The Market Outlook for Research Products in FY2010
To guide your 2010 strategy, we've asked scientists in the lab detailed questions on how they plan to allocate next year's funds. Our upcoming report, The Market Outlook for Research Products in FY2010, draws from academic and industrial labs—across U.S. and Europe—and provides quantitative research on sources of funding, planned expenditures by product category and vendor, and how to target your marketing/promotional campaigns.

Through our 45,000+ member online panel, The Science Advisory Board, we have a "hotline" to scientific laboratories across the globe. We surveyed scientists who have budget authority and/or make purchasing recommendations in the lab.

Here's what this report will help you do:

• Understand current source of funding with a special focus on American Recovery and Reinvestment Act funds.


• Compare and contrast FY2009 (actual) and FY2010 (projected) budgets by product category with a focus on differences between Academia and Industry, United States versus Europe and small versus large laboratories.


• Correlate scientists' projected budget for 2010 with anticipated purchases in instrumentation and consumables—examining trends across XX product categories—by vendor and product category.


• Identify strategies scientists used/intend to employ to "stretch" budgets enabling suppliers to create highly targeted marketing programs and promotions.

The Market Outlook for Research Products in FY2010 will be available at a pre-release price of just $4,500 for the electronic copy and only $2,700 for print until October 30, 2009. For a more detailed description of this report, please review the Executive Summary, or call me if you have any questions. This report will be mandatory for the life science supplier who intends to make 2010 a comeback year!

Report Highlights Capitalizing on New Opportunities for Stem Cell Products As a full-service market research firm, we have fielded the survey that you would have commissioned to answer your burning questions about the stem cell products market. But because this is a published report, AND because for the month of October it is 40% off, it will cost you a LOT less. BioInformatics LLC's 2009 report, Capitalizing on New Opportunities for Stem Cell Products, is actionable research that will help you quickly adapt to changes in this high profile market.

This report will help you to:

• Identify new/expanding stem cell research opportunities as a result of the ban on federal funding for research on human embryonic stem cells being lifted
• Estimate market share for stem cell research products
• Identify market share of top suppliers by stem cell research product category (media, sera, supplements and cells)
• Project growth of stem cell research products by market segment and geographic region
• Anticipate stem cell research budgets, and changes in spending on cell products and cell lines over the next 2 to 3 years
• Learn types and species of stem cells scientists intend to use
• Find out techniques used to identify differentiated cell types
• Determine level of satisfaction with stem cell media and unmet needs with respect to stem cell products and cell lines
• Uncover interest in integrated stem cell workflow products and services
• Anticipate market size for stem cell products through 2011

Early responders will win in this changing market. We have done the market research for you. Make faster — and more sound — decisions by purchasing this report. Please note — we are offering this report at 40% off until October 30, 2009. Download the free Executive Summary to learn more, and please call me if I can answer any questions for you.

Is your decision as to what types of stem cells to use affected by the lifting of the US restrictions on federal funding for human embryonic stem cell research?

Market Research Expertise Methodologies A rich combination of statistical analysis and industry knowledge, our studies are tailored specifically for the life science market. We offer the following market research data collection services:

• Online Surveys
• Online Focus Groups
• Teleconference Focus Groups
• Thought Leadership Interviews

But collecting data is just the beginning. Your company needs to use the data to define a variety of possible permutations where applications, technologies/techniques and lab flow can be creatively combined to yield innovative solutions. How can the responses best be summarized to improve upon your existing offerings? Can the data be used to create "what if" scenarios that examine new ways of serving the same customers or expanding into new markets?

These are just a few of the questions we explore with our statistical modeling techniques, so that you can envision a world beyond your current market and existing product line. These models provide a powerful framework for using a study's results to analyze the strategies and competitive advantages of individual players and the future structure of the life science market.


Possible Solution:
Brand Differentiation Analysis: Companies that are perceived as being similar in general or in a specific area are likely to attract customers from one another through a variety of marketing activities. Understand if your brand image is perceived how you intend it to be.








Possible Solution:
Demand Analysis: Using a sophisticated weighting method used to predict the percentage of the population who are likely to purchase in a given time period, results obtained from this analysis can be extrapolated to a potential customer base to estimate the approximate number of instruments that are likely to be purchased.






Possible Solution:
Optimal Mix of Product Features: End-users rate select product features of a new product or product concept using a ranking system designed to understand the value of each product feature if it was or was not present in the new product's design/function. Using a complex evaluation table, the product features are classified into one of four quality categories: Must-have, One-dimensional, Attractive, or Indifferent.

Industry Perspective NSF-funded Study Targest 'Presence' in Virtual Worlds Newswise — The National Science Foundation has awarded $203,549 to a multi-disciplinary team of researchers from Indiana University and North Carolina State University. The project focuses on using virtual worlds to support business processes, such as product development, involving team members often spread over corporate campuses, multiple time zones or even different continents.

A virtual world may be described as a computer simulated 3D space where users, through representations known as avatars, can meet and interact with others and with content of the world, such as documents. While often used for social or gaming purposes, virtual worlds (like Sun's Wonderland, Linden Lab's Second Life, and others) are being tailored for business-oriented use with a growing number of companies, public sector organizations, and academic institutions in various stages of exploration and investment.

"In terms of real business impact, many unanswered questions remain, including whether virtual worlds improve performance or the experiences of remote collaborators," said Anne P. Massey, Dean's Research Professor at IU's Kelley School of Business.

The quality of a virtual world is often described by the degree to which a user feels a sense of "virtual presence" or being "in" the world." more

Article exerpt courtesy of Newswise.

Newswise delivers the knowledge-based news behind tomorrow's headlines...

Journalists look to Newswise as a trusted resource for knowledge-based news, embargoed research results, and expert contacts from the world's leading research institutions: universities, colleges, laboratories, professional organizations, governmental agencies, and private research groups active in the fields of medicine, science, business, and the humanities. Newswise maintains a comprehensive database of current news, searchable archives, subscription wire services, and advanced information-management tools to enhance the value and efficiency of research-based news delivery for both journalists and source institutions.

Industry Perspective From the Director: The Value of Branding Arlington as a Science Community Terry Holzheimer, Director of Arlington Economic Development, http://www.arlingtonvirginiausa.com/
August 24, 2009 Excerpt:
"Along with the location of government agencies and private sector firms, Arlington [Virginia] has encouraged the formation of science-oriented nonprofit organizations to create dialog within this community. AED was instrumental in forming the Ballston Science and Technology Alliance (BSTA), which runs the monthly Café Scientifique and other programs designed to promote public discussions of science in general. And, AED has sought to quantify its argument that Ballston — Arlington — is a premier science hub, through research."

To read the full article, click here

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