Life Science Industry Market Research

Focus Groups

Sometimes, it is necessary to go beyond basic quantitative research and do a deep dive into how scientists think—and feel—about your offering. Surprisingly, many market research firms are unqualified to truly get inside the minds and hearts of the customers you serve. At BioInformatics, we facilitate in-depth discussions using a unique blend of business analysts AND scientists, bringing market research expertise and knowledge of the bench to each project.

Our expertise extends well beyond the run-of-the-mill scripted facilitation. Through years of experience, we understand how to put participants at ease, encourage thoughtful contribution across the group and dynamically extract the answers critical to informing your business decisions.

We can assist you with any or all aspects of focus group design, implementation and delivery of results, including:

  • Develop screener and discussion guide
  • Program CGI/JavaScript as necessary
  • Create/Send recruitment messages
  • Screen and select focus group participants
  • Moderate online focus group session with client observers
  • Fulfill incentives
  • Provide electronic transcription
  • Provide oral debriefing
  • Compile findings in written or oral presentation
  • Provide in-depth analysis and our strategic recommendations

And because of our direct link to thousands of qualified scientists, we can very quickly convene the right scientists at the right time to discuss your most pressing topics.

We use several methods of facilitating live discussions with scientists:

 

Methodologies | Online Surveys | Thought Leader Interviews | Statistical Modeling

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Your Voice

"When we need custom work, BioInformatics often beats out the competition because of their online panel of researchers, and their understanding of the business and marketing needs that we have." - Strategic Customer Interface Specialist, Major Life Science Supplier

Lab Products Market Research

  • Diagnostics
  • Genomics
  • Flow Cytometry
  • Laboratory Chemicals
  • Proteomics
  • Real-time PCR
  • High Throughput
  •      Screening
  • RNAi
  • Transcriptomics
  • Imaging
  • Mass Spectroscopy
  • ...and much more