Sometimes, it is necessary to go beyond basic quantitative research and do a deep dive into how scientists think—and feel—about your offering. Surprisingly, many market research firms are unqualified to truly get inside the minds and hearts of the customers you serve. At BioInformatics, we facilitate in-depth discussions using a unique blend of business analysts AND scientists, bringing market research expertise and knowledge of the bench to each project.
Our expertise extends well beyond the run-of-the-mill scripted facilitation. Through years of experience, we understand how to put participants at ease, encourage thoughtful contribution across the group and dynamically extract the answers critical to informing your business decisions.
We can assist you with any or all aspects of focus group design, implementation and delivery of results, including:
And because of our direct link to thousands of qualified scientists, we can very quickly convene the right scientists at the right time to discuss your most pressing topics.
We use several methods of facilitating live discussions with scientists:
- Dynamic real-time online Focus Groups
- Teleconference Focus Groups
- Thought Leader Interviews