We know evaluating new markets, new acquisitions, and new partners all require a significant amount of market intelligence. See below how we helped Tekes, the Finnish funding agency for technology and innovations, evaluate the growth potential of 10 Finnish life science companies.
Case Study: Evaluating Life Science Companies in Finland
Targeting customers who are not interested in your product wastes time and money, resulting in low ROI. Scientists prefer to discover and use products in a variety of ways, depending on:
- Market segment
- Years of research experience
- Job position
- …and a LOT more
To enter a new market or better meet the needs of your current one, a comprehensive analysis of who is buying your product—and who else is selling it—is critical. Gain insight through in-depth customer and competitor analytics:
- How large is the existing market for product X? What is our company’s market share?
- What is our competition’s market share?
- What is the potential market size for new product Y?
- What customer segments are buying product Z and for what reasons?
BioInformatics knows the life science market. Our focus on your industry is unparalleled by any other research firm. We have been collecting, tabulating and analyzing data about your market for almost two decades. Rest assured, you can rely on our years of experience to provide the in-depth market analysis you need.
Anticipate demand for a new product or a current product in a new market with a Market Attractiveness Assessment. Enjoy “first mover” advantages by acquiring key customers early on in a product's lifecycle, and be the first to capture share in new markets. This assessment will help you to determine what the market will buy, identify structural barriers to entry, and plan for the likely reaction of competitors.
Information about your current market and product position is imperative for measuring a product’s success and identifying how to improve. A Market Forecasting Analysis with BioInformatics provides your company with the market landscape, forecasted changes and the positioning of each major competitor. This study will help you proactively make decisions based on actual market trends and enable you to react quickly to changes in market demand.
Cutting edge technologies are breeding grounds for blockbusters—and flops. BioInformatics uses Technology Forecasting to help track emerging technologies and reduce the risk involved in chasing a new area of research and its associated tools. Given the broad range of expertise among our online panel members, we can connect you with scientists who have a pretty good view of what’s on the horizon.