Life Science Industry Market Research

What's New

30 Day Deal: Brand Performance in the Life Science Industry

Based on the Results of the 2011 Life Science Industry Awards

Until December 31, 2012, order this report at 50% off.
Regularly $995, get your electronic copy
for $497 before the end of the year.

Over 6,000 scientists participated in the nomination and voting process for the 2011 Life Science Industry Awards. These scientific consumers evaluated a significant number of life science supplier companies on multiple product and service attributes, and the BioInformatics LLC analyst team used this data to analyze company rankings and to determine the winners.

But going beyond winner and finalist positions, in our 2011 report, Brand Performance in the Life Science Industry, analysis was performed in each product category to provide insight on the following:

Customer Value Score: Customer Value Scores are provided for each of the finalist and winning companies.

Voting Totals: Actual percent of total votes, plus an adjustment for respondents' confidence in their votes will be included.

Brand Awareness: Responses are charted with regard to whether or not the respondent was aware that the company sold products in each category.

Usage: Present, past and primary usage are identified for suppliers in each category.

Market Position: Brand experience versus customer usage are charted, to include a customer loyalty indicator.

Customer Satisfaction: How well each company provides what is needed to conduct experiments is identified, with each supplier ranked against the competition on an easy-to-read map.

In the marketing & communications categories, top performers are charted by service and support attributes, the likelihood to continue using and the likelihood to recommend.

Click here to find out how to order Brand Performance in the Life Science Industry.

3D Market Position Map for Nominees in the Best Performing Antibodies Category in 2011

Stay in Touch with Us

Let us send our monthly NEWSLETTER straight to your inbox. Enter your email here.

Your Voice

"The study results are super. Iíve started giving presentations to various groups on the findings. The team will use the results to guide our plans for expansion of the product line. It was a pleasure, as always, to work with you." - Business Unit Brand Director, Nonprofit Biological Research Organization

Lab Products Market Research

  • Diagnostics
  • Genomics
  • Flow Cytometry
  • Laboratory Chemicals
  • Proteomics
  • Real-time PCR
  • High Throughput
  •      Screening
  • RNAi
  • Transcriptomics
  • Imaging
  • Mass Spectroscopy
  • ...and much more