BioInformatics - market insights from gene to drug - Market Research for the Life Sciences - Listen to what they're thinking
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Custom Research Solutions
bMarkets
• Market Estimation
• Market Attractiveness
• Customer Segmentation
bProducts
• Customer Satisfaction
• Preferred Features
• Pricing Strategy
• Feature / Price Tradeoffs
• Customer Loyalty
bCommunications
• Message Testing
• Ad Effectiveness
• Sales Channel Analysis
bBrands
• Brand Evaluation
• Brand Differentiation
• Brand Strength Analysis
• Brand Equity Assessment
Other Services
Market Opportunities Analysis
Product Concept Testing
Techniques
Online Surveys
Online Focus Groups
Mail Surveys
Telephone Interviews
Sales Presentations
& Lead Generation
Results-On-Demand

 

Web Site Evaluations

Most suppliers in the life science market invest heavily in their Web sites in order to provide their customers with access to professional resources, product information and online ordering capabilities. The quality of supplier Web sites, however, varies dramatically and customers' preferences and expectations are constantly evolving.

Through a combination of online surveys and online focus groups, our Web Evaluations can help you examine various aspects of your Web site, including the quality of content, ease-of-navigation, ease-of-use, purchasing capabilities and visual appeal. Moreover, evaluations conducted using our online panel, The Science Advisory Board, offer a faster, more predictable response rate than merely uploading a survey to your site and hoping that visitors can be enticed to comment on the site's usability. In addition, for some Web site evaluations, it is often necessary to obtain feedback from those who are not your current customers, but those of your competition.

Web Site Evaluations can be used to:
  • Understand researchers overall expectations and preferences of a Web site
  • Determine which site features are considered to be the most valuable and which are seen to be the most useful
  • Identify and understand the strengths and weaknesses of a Web site
  • Determine the likelihood of researchers revisiting and recommending a Web site
  • Understand how one Web site compares to several other life science supplier sites
  • Determine what role a Web presence plays in a user's purchase decision
Request a quote!

Other ways to utilize our custom research services include: To learn more about BioInformatics' custom research services, please download our guide to conducting custom surveys, or contact us by calling 703.778.3080 or emailing info@gene2drug.com.
 
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