Given that every client’s needs are unique, the following questions only serve to provide us with a rough idea of the custom project you may want to conduct. We recognize that in the early planning stages of a study, it may not be possible to properly answer all of the following questions or that they may not be suitable for your specific project. Please note that only the fields marked with an asterisk (*) are required.

We promise not to disclose, reveal or share any confidential or proprietary information about your company that we learn through these questions or ensuing discussions.

Brief Description of Project/Objectives:

Type of Project (check all that apply):
Online Survey
Online Focus Group
Mail Survey
Telephone Interviews
Other (please specify)

Analyses to include(check all that apply):
bMarkets
Market Estimation
Market Attractiveness
bProducts
Customer Segmentation
Customer Satisfaction
Preferred Features
Pricing Strategy
Feature / Price Tradeoffs
Customer Loyalty
bCommunications
Message Testing
Ad Effectiveness
Sales Channel Analysis
bBrands
Brand Evaluation
Brand Differentiation
Brand Strength Analysis
Brand Equity Assessment

Type of Respondents/Participants (check all that apply):
Geographic Region(s)
     North America
     Europe
     Rest-of-World (ROW)
Market Segment(s)
     Academic (e.g., Government, University Medical Center, etc.)
     Industrial/Commercial (e.g. Pharmaceutical/Biotechnology Company,
          Commercial Testing Lab, etc.)

Desired Number of Respondents/Participants:    

Estimated Number of Questions:    

Desired Level of Reporting/Analysis (check only one):

Other Comments (e.g. more details on the type of participants):