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Custom Research Solutions
bMarkets
• Market Estimation
• Market Attractiveness
• Customer Segmentation
bProducts
• Customer Satisfaction
• Preferred Features
• Pricing Strategy
• Feature / Price Tradeoffs
• Customer Loyalty
bCommunications
• Message Testing
• Ad Effectiveness
• Sales Channel Analysis
bBrands
• Brand Evaluation
• Brand Differentiation
• Brand Strength Analysis
• Brand Equity Assessment
Other Services
Market Opportunities Analysis
Product Concept Testing
Techniques
Online Surveys
Online Focus Groups
Mail Surveys
Telephone Interviews
Sales Presentations
& Lead Generation
Results-On-Demand

 

Advertisement Concept Testing

Successful advertising can increase your brand's awareness levels in a specific target market, modify attitudes towards your brand, increase consumer comprehension levels and/or reinforce brand loyalty among your customers.

Developing an effective advertising campaign depends on understanding your target market segment, competitor activities, and product and market trends. Through online surveys and/or online focus groups, BioInformatics can carefully evaluate the impact of these forces on the success of your campaign—allowing management to make better decisions regarding product positioning.

Advertisement Concept Testing can be used to:
  • Understand product and technical attributes deemed most valuable to targeted customers
  • Benchmark knowledge, awareness and recognition of specific brands in target markets
  • Identify themes and approaches that resonate with scientific customers
  • Test a variety of advertising concepts to support the launch of a successful campaign
Request a quote!

Other ways to utilize our custom research services include: To learn more about BioInformatics' custom research services, please download our guide to conducting custom surveys, or contact us by calling 703.778.3080 or emailing info@gene2drug.com.
 
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