Custom Research Solutions

		How do potential customers respond to my marketing message? Message Testing Does our ad evoke the response and follow up actions we want from our customers? Ad Effectiveness What do customers think of my catalog or Web site? How can it be changed to improve sales? Sales Channel Analysis (Catalogs, Web Sites)

Faced with the challenges of competition, innovation, and brand associations, life science suppliers seek recognition that their products best meet customers' needs. To distinguish your brand from competing options, your message and advertising must resonate with your potential customers. Now you can test your marketing communications with our Message Testing methodology to gauge life scientists' behavioral responses to your campaign before making a deeper investment.

For most companies, advertising is a large, but important, expense. Unfortunately, advertising campaigns are also very risky, with an estimated 50% of advertising dollars generating little or no sales return. Using our Ad Effectiveness methodology, you can test your ad concepts before or after launching your campaign to see which ads your targeted customers prefer and how each of your advertisements is perceived among your life scientist audience.

For many suppliers, catalogs and web sites do more than process transactions. These sales channels help to provide a positive brand experience that can foster ongoing client relationships. For first-time customers, sales channels that showcase your products effectively and offer intuitive functionality will enhance your brand's user experience. For existing customers, these channels reinforce long-term bonds with your brand and products — often becoming an integral part of your clients' standard procurement processes. Using our Sales Channels Analysis, you can assess where your catalog or web site is meeting, exceeding, or falling short of the brand purchasing experience your customers desire.

If you seek to give your messages, advertising, and sales channels greater power, BioInformatics LLC offers approaches that combine powerful statistical analyses with inside knowledge of the life science supply industry. With knowledge from BioInformatics' 60+ years of combined life science experience and seven annual editions of our best-selling market research title "Marketing to Life Scientists," we have been tracking the marketing, advertising, and sales channel preferences of life scientists for the better part of a decade. We leverage these insights in the design of each custom study for our clients.