Custom Research Solutions
Forward-Thinking Decisions Using Validated Market Size, Share, and Growth
Understanding the market size and share of your product line is critical data to
gauge the impact of ongoing marketing, to stay informed about competitors and
to calibrate important marketing efforts. A Market Estimation from
BioInformatics provides your company with the current landscape, forecasted
changes in the market, and the positioning of each major competitor. Why is this
so important to your company? Market size gives decision-makers current metrics
valuable for strategic planning. The information generated from a Market
Estimation can give you insight into the following:
- What is the estimated size of the market? Is it growing, stagnating, or shrinking?
- At what rate is the market growing or declining?
- How many competitors are in the market? Where does my company stand compared to competitors?
- What purchasing trends and patterns exist?
- What customer segment is spending the most on my product?
- What are the potential sales of my product?
- Are we currently reaching a specific segment with marketing efforts?
- And much more…
|
|
|
|
|
|
 |
|
 |
|
Case Study: What is the current status of the mass spectrometer market?
A leading life science supplier asked BioInformatics to estimate the
market size and share of the mass spectrometry market for instrumentation
and consumables. Our client needed to understand their competitive
position, recent purchasing activity, future growth, and
threats/opportunities posed by other suppliers. We utilized a Market
Estimation incorporating end-users' purchasing patterns, usage rates, and
equipment inventory along with secondary market data confirmation. Our results
provided this life science supplier with the most accurate market size and
share data for the mass spectrometer market, along with segmentation and
growth information.
|
|
|
|
|
 |
|
 |
|
|
Utilizing primary data from end-users as well as secondary market data, we
designed a statistical model that combined key input variables to forecast the
market for mass spectrometry instruments and reagents. This approach is based
on the market viewed as a set of objects (products, prices, discounts,
usage, etc.) that interact. Using sophisticated statistical analysis, we can
display the relationships between these objects and achieve higher accuracy than
top-down market estimates. Some of the variables that were used to build the
statistical model in this case study included:
- Average number of scientists/technicians per lab/group and the number who perform mass spectrometry
- Number of scientists who plan to begin using mass spectrometers in the next 12 months
- Number of experiments/reactions run per week and the average volume per experiment/reaction
- Expected change in the number of experiments/reactions over the next 12 months
- Number of instruments per lab per brand
- Number of scientists who intend to purchase a new product in the next 12 months
- Number of scientists who intend to switch brands in the next 12 months
The statistical model output was presented to our client in clearly explained tables that combined the areas of size, share and segment to give an overall Market Estimation.
Click to enlarge
Through a Market Estimation Analysis, BioInformatics provided a 360 degree profile of
the market for our client. With insights from our results, our client
successfully crystallized their future marketing efforts, sales forecasts,
resource allocation, and strategic positioning for the mass spectrometry market.
|
| To get more information on BioInformatics' Market Estimation or to discuss further details of your potential market study, please contact us at 703.778.3080 ext. 12 surveys@gene2drug.com. |
|
|
